| He concept is simple. Leaders in different fields donate 30 minutes of their time to design a symbol of hope, to draw a stick person self –portrait, and to write a message of hope for the future.
The Campaign has gathered over 630 leaders.
These artworks are used to create products under ethical working conditions, and using environmental sustainable materials wherever possible. Royalties from the sales of these products go to 21st Century Leaders Ltd. Which uses its net proceeds to support charitable projects in the developing world, including those nominated by the Leaders themselves.
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